Source: Distillery,

WISH THOSE IMPORTANT TO YOU LUCK AND LONGEVITY THIS LUNAR NEW YEAR, WITH THE NEW JOHNNIE WALKER BLUE LABEL LIMITED EDITION DESIGN.

The iconic Johnnie Walker Blue Label is synonymous with excellence, and the limited edition Lunar New Year releases are an added luxury to an already coveted gift.
This year’s vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design is created by rising star of the fashion industry, Shanghai-based designer Angel Chen.

The vivid design for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly Rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.

Chen, who studied fashion in the prestigious Central Saint Martin College of Art (London), says: ?There?s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come.?

Angel sought inspiration for her designs from the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label – a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ?ghost? distilleries.

?My work is often inspired by different generations, different genders and cultures coming together to create something fresh and new. These ideals echo the craft of Johnnie Walker, taking different types of whisky from different distilleries, with differing ages of maturation and blending them together perfectly to create a masterpiece ? that is something I can relate to.?

The vibrant illustrations surrounding the bottle are matched by the depth of flavour of the liquid inside. A combination of rich and extraordinary whiskies, the fruity notes and wistful hints of smoke convey the centuries of craft behind every bottle.
The Johnnie Walker Blue Label Lunar New Year Limited Edition design is the perfect way to mark the beginning of a prosperous year ahead, making it a precious and memorable gift this Lunar New Year.